An intro to Digital Agencies
The evolution of modern business is reflected in the growth of digital agencies. The idea of an electronic agency, being relatively young, is clouded, vague and varying. The word is generally used to describe an agency to which a business (your client) outsources the work of designing, developing, maintaining and promoting its website. Of course, you could find a digital agency which only supplies the design and development services, but more often than not they describe themselves as 'full service digital agency,' this means they offer the whole package.
Where a digital agency is utilized to market and manage a brand's online technique, as in most cases, it tend to be compared (favourably or elsewhere) to traditional agencies. The term traditional agency simply means advertising agencies using more traditional channels and media, such as television and print, in place of the internet. It is sometimes thought that digital agencies, which are by their very nature young and constantly evolving, lack the data and experience of traditional agencies. This assertion is totally wrong: whilst it is true that digital agencies don't possess the decades of experience that traditional agencies boast, the in which they specialise is so new that nobody has experience in it! Furthermore, although it is really a mistake to believe that all principles of traditional marketing and advertising can simply be applied to digital marketing, it should be remembered that many of the most successful digital marketers and advertisers originated from traditional agencies bringing using them much experience. Whilst these people understand traditional advertising and marketing techniques, they do not seek to shape the internet to fit these approaches: they seek to shape their approaches to fit the internet and the buyer.
The blinkered belief that traditional marketing strategies will work if applied to the web is causing countless traditional agencies to fall behind their competition, the full service digital agency, in the race for clients, especially as consumers shift their attention from television to the internet. Traditional advertising techniques can't be applied to the internet, since the internet is fundamentally not the same as traditional channels. Online readers are less likely to read long bits of text, so words should be incredibly well chosen. The internet offers dialogue and interactivity between consumer and business, in a manner that television and print never could. Therefore websites must be easy to navigate; because for online shoppers it is incredibly easy to turn around and find an alternative if a website doesn't offer them what they want, when they want it.
As Internet Agentur Aschaffenburg of immediacy of the internet, it is crucial that your brand sometimes appears first. This is why search engine optimisation, a service provided by digital agencies, keeps growing so quickly. Making certain brands are put highly in Google rankings is not something that traditional agencies can relate to. And, although ppc campaigns make this possible, they are often costly and inefficient. Digital agencies can manage SEO and PPC campaigns on an ongoing basis, producing results.